Online resource; title from PDF title page (EBSCO, viewed August 16, 2016).
Contents
THE AGENDA MOVER; Contents; PREFACE; ACKNOWLEDGMENTS; 1. THE POLITICAL COMPETENCE OF EXECUTION; Don't Rely on the Power of Your Idea ... ; ... Or Charisma; Lead with a Small "L"; Build a Coalition; 2. ANTICIPATE THE AGENDAS OF OTHERS: KNOW WHERE THEY'RE COMING FROM; Anticipate; Know Whom You're Dealing With; Map the Stakeholders; Decipher Power; Interpret Intentions; Tinkerers versus Overhaulers; Planners versus Improvisers; Focus on Their Agendas; So Who's Who?; Map the Agendas of Others; Expand Alliances; Staying with Your Base, Throwing a Hail-Mary Pass, and Playing the Middle.
Expect the "Yes-But" Game3. MOBILIZE YOUR CAMPAIGN: GET INITIAL SUPPORT; Mobilize; Focus Your Message; Control the Timing (If You Can); Find a Common Language; Target Your Initial Audience; Justify Your Agenda; "Look at the Numbers"; "Everyone Is Doing It"; "They're Making Us Do It"; "People Expect It of Us"; Establish Credibility; "I Know What I'm Talking About"; "The Right Place at the Right Time"; "It Comes with the Turf"; "I Can Be Trusted"; Gauge Your Support; Active Support; Passive Support; Reluctant Support; Weak Support; 4. NEGOTIATE SUPPORT: GET THE BUY-IN; Negotiate.
Reduce Their AnxietyThe Fear of Failure; The Fear of the New; The Paranoia of Turf Encroachment; What's in It for Them?; Don't Be Afraid of Power Arguments; Priority Argument; Self-Enhancement Argument; Threat-to-Leave Argument; Consequence Argument; Manage the Stage; Get the Right Mind-set; 5. SUSTAIN YOUR CAMPAIGN: GET THINGS DONE; Sustain; Create Traction; Score Small Victories; Validate Your Ideas; Manage with Agility; Pivot to Make Adjustments; Juggle Your Leadership Style; Control the Dialogue; Be Smart about Resources; Define Parameters; Bolster the Campaign Mind-set.
Remind Them Why They're HereReinforce the Payoff; Keep an Optimistic Outlook; Maintain Your Credibility; Stay Politically Astute; Don't Feed the Trojan Horse; Beware of Counter-Coalitions; CONCLUSION: "WE" NOT "I": YOU CAN'T DO IT ALONE; NOTES.