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Book Cover
Bestseller
BestsellerE-Book
Author Abernathy, Penelope Muse, 1951- author.

Title Saving community journalism : the path to profitability / Penelope Muse Abernathy.

Publication Info. Chapel Hill : The University of North Carolina Press, [2014]
©2014

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (254 pages) : illustrations
Bibliography Includes bibliographical references (pages 231-238) and index.
Contents I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order.
Summary "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- Provided by publisher.
Note Print version record.
Subject Community newspapers -- United States.
Newspaper publishing -- United States.
BUSINESS & ECONOMICS -- Industries -- Media & Communications Industries.
LANGUAGE ARTS & DISCIPLINES -- Journalism.
Community newspapers. (OCoLC)fst00871103
Newspaper publishing. (OCoLC)fst01037081
United States. (OCoLC)fst01204155
BUSINESS & ECONOMICS / Industries / Media & Communications.
Other Form: Print version: Abernathy, Penelope Muse. Saving community journalism 9781469615424 (DLC) 2013041253 (OCoLC)860944089
ISBN 9781469615448 (electronic bk.)
1469615444 (electronic bk.)
9781469615431 (electronic bk.)
1469615436 (electronic bk.)
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