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Book Cover
Bestseller
BestsellerE-Book
Author Rogers, David L., 1970-, author

Title The network is your customer : five strategies to thrive in a digital age / David L. Rogers.

Publication Info. New Haven [Conn.] : Yale University Press, [2010]
©2010

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (xx, 312 pages) : illustrations
data file rda
Bibliography Includes bibliographical references (pages 287-299) and index.
Contents A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
Note Print version record.
Subject Business networks.
Social networks.
Digital media -- Social aspects.
Digital media -- Economic aspects.
Strategic planning.
BUSINESS & ECONOMICS -- Customer Relations.
BUSINESS & ECONOMICS -- E-Commerce -- Auctions & Small Business.
Business networks. (OCoLC)fst00842802
Digital media -- Social aspects. (OCoLC)fst01766776
Social networks. (OCoLC)fst01122678
Strategic planning. (OCoLC)fst01134371
Other Form: Print version: Rogers, David L., 1970- Network is your customer. New Haven [Conn.] : Yale University Press, ©2010 9780300165876 (DLC) 2010029162 (OCoLC)601349844
ISBN 9780300166019 (electronic bk.)
030016601X (electronic bk.)
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