| Description |
1 online resource |
| Contents |
Front Cover; Title Page; Copyright Page; Dedication; Table of Contents; Foreword and Acknowledgments; Introduction; The Life Cycle of a Photography Assignment; The Education of a Photographer; The Digital Imperative; A Word on Passion; The Lesson Learned While Working as an Expert Witness; The Contents of This Book; Chapter 1 Presentation; What to Shoot? Five Components of Success; Where Do I Begin?; Putting Together Your Portfolio; The Six Elements of an Effective Presentation: A Way to Determine If Your Portfolio Is Hitting All the Right Notes. |
|
Grading Using the Six Elements of an Effective PresentationChapter 2 Client Contact; The Conventional Sales Paradigm; The Passion First Sales and Marketing Paradigm; On Selling Yourself; Professional Protocols; A Few Words about the Relationship Between the Photographer and the Photographer's Representative; Chapter 3 Self-Promotion and Marketing; Creating Your Brand; Many Ways to Grab Attention; E-Marketing, Social Media, and the Ubiquitous Presence; The Functional Promo; The Recipient's Perspective; MediaSocial Media; Timing; A Final Word about Self-Promotion; Chapter 4 Estimating Fees. |
|
Value Versus CostOn Negotiating; What Are the Right Questions to Ask?; Job Description; A Handy Mnemonic Device; Chapter 5 Estimating Expenses; In the Beginning; Crew; Film and Prints; Insurance; Location/Studio; Props; Wardrobe; Rentals; Sets/Expendables; Shipping; Talent; Travel; Miscellaneous; Talent Worksheet; Production Worksheet-Page 1; Back to the Cover Page; Working with a Photo Coordinator; The Negotiation; The Golden Response to the Obstreperous Client; Understanding the Client's Situation; Chapter 6 Preproduction and Coordination; The Value of Assisting; Preproduction. |
|
Reference MaterialsThe Personality of the Producer; Chapter 7 Execution; Being Aware; Client Education; The Change Order Form; Chapter 8 Expense Accountability; The Job Jacket; The Job Log; The Independent Contractors Log; The Petty Cash Envelope; The Production Sheet; Chapter 9 Billing; It Pays to Know Who Makes Things Happen; Another Look at the APA Estimate/Invoice Cover Sheet; Notes on Some Common Billing Mistakes; Check Your Sales Tax; Check Your Math, and then After You Have Checked It a Second Time, Check It Again; In Praise of the Production Coordinator; So What Is a Timely Fashion? |
|
Chapter 10 PaymentRemedies to Getting Paid; An Unconventional Remedy; Where Does the Money Go?; Chapter 11 The Best Is Yet to Come; The Impact of Technology; Intellectual Property; What to Tell Emerging Photographers; The Best Is Yet to Come; A Books from Allworth Press. |
| Note |
Description based on online resource; title from digital title page (viewed on February 25, 2015). |
| Summary |
Photography can be a competitive and unforgiving trade, however there are many strategies for professional success. This book is a resource for photographers of all kinds and demonstrates the many ways to manage a career in photography, while still?earning enough money to support yourself, a family, your interests, your aspirations, and your passion." Mastering the Business of Photography offers insights into what happens when you're not shooting?which is most of the time?and explains what you must do to further your career, make a living, and accomplish your personal goals. Topic. |
| Subject |
Photography -- Business methods.
|
|
Photography -- Vocational guidance.
|
|
PHOTOGRAPHY -- Business Aspects.
|
|
COMPUTERS -- Digital Media -- Photography.
|
|
PHOTOGRAPHY -- Reference.
|
|
TECHNOLOGY & ENGINEERING -- Imaging Systems.
|
|
Photography -- Business methods.
(OCoLC)fst01061722
|
|
Photography -- Vocational guidance. (OCoLC)fst01061844
|
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Luna, Tony. Mastering the Business of Photography : What the Pros Do When They're Not Taking Incredible Pictures. New York : Skyhorse Publishing, Inc., ©2014 9781621533931 |
| ISBN |
9781621534006 (electronic bk.) |
|
1621534006 (electronic bk.) |
|
