Includes bibliographical references (pages 256-279) and index.
Summary
The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
Bibliography
Includes bibliographical references (pages 256-279) and index.
Contents
Part 1: An Evan Spiegel Production. Rush -- Future freshman -- Million-dollar idea -- The other startup -- Lawsuit possible -- The fight -- Snapchat -- Sexting -- Betrayal -- A not-so-innocent toy -- Poled -- Reggie's return -- The phenomenon -- Stories -- How to turn down three billion dollars -- Happy New Year! -- Part II: Toys are preludes to serious ideas. Hangover -- The more personal computer -- Snapchat everywhere -- Goodbye Reggie -- Snapchat Live! -- "We need to make money" -- Blank space -- Discover -- Major (key) -- Keeping secrets -- Evan's empire -- The road to IPO -- The new TV -- Discover falters -- Fear and loathing in Menlo Park -- Snap Inc. -- Spectacles.
