| Edition |
First Simon & Schuster hardcover edition. |
| Description |
325 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages [301]-305) and index. |
| Contents |
Introduction -- The man who invented sports -- Liberation -- The superstars -- The Pilic affair -- The farmer named Catfish -- Academy world -- Streak : Edwin Moses and the birth of the Olympic empire -- The quarterback club -- The joy of shooting and the Nike-ization of sports -- There they go again. |
| Summary |
Traces the single-generation transformation of sports from a cottage industry to a global business, reflecting on how elite athletes, agents, TV executives, coaches, owners, and athletes who once had to take second jobs worked together to create the dominating, big-ticket industry of today. |
| Subject |
Sports -- Economic aspects.
|
|
Athletes -- Salaries, etc. -- United States.
|
| ISBN |
9781476716954 (Hardcover) |
|
1476716951 (Hardcover) |
|
9781476716961 (Trade Paperback) |
|
147671696X (Trade Paperback) |
|
