| Description |
1 online resource (159 pages) : illustrations. |
| Series |
Essential Guides |
|
Essential guides.
|
| Bibliography |
Includes bibliographical references (pages 157-159). |
| Note |
Print version record. |
| Summary |
Annotation This handy pocket guide answers the most pressing questions artists and designers will have when setting up an art practice or creative business. Many visual artists who graduate from art school need to learn how to be self-employed or form a company. This book presents 100 useful business related things (explained in 250 words or less) that any creative should know. The book is divided into 5 sections that will help artists anddesigners achieve success and make money from their work: business, promotion, legal, money and last thoughts. This essential resource is packed with invaluable information for all creative practitioners. |
| Contents |
Cover; Contents; Introduction; Business; 1. Why should I register as self-employed?; 2. Is seeking guidance advisable?; 3. What should I do if I want to work with others?; 4. What is a private limited company?; 5. Should I set up a company?; 6. Are the arts or commercial worlds for me?; 7. Should I open a business account?; 8. How expensive is it to set up a studio?; 9. Why do I require a maker's mark?; 10. What is market research?; 11. Why should I buy a wall planner?; 12. Do I have skills gaps?; 13. Is reading industry periodicals necessary?; 14. Who are art buyers? |
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15. What is a residency?16. How do I undertake a commission?; 17. How do I plan a workshop?; 18. Should I try to run a market stall?; 19. Should I have my own exhibition?; 20. What is the difference between a trade fair and a retail fair?; 21. How do I seek representation?; 22. Where do I find clients and customers?; 23. Do I understand the client?; 24. How do I sell my artwork, creative products or services?; 25. Where do I find a manufacturer?; 26. Should I trust people?; 27. Why do I need to focus?; 28. Do I require further study?; 29. Innovation -- why is it important? |
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30. Why is time management such an issue?Promotion; 31. Will I be discovered?; 32. What is wrong with web-based email addresses?; 33. What is so important about design format?; 34. Should I develop a brand identity?; 35. What do I need to promote myself?; 36. Is it okay to take my own photographs?; 37. How relevant is a CV?; 38. Why should I enter competitions?; 39. How do I write a media release?; 40. What is so important about self-presentation?; 41. Why is personal confidence such an issue?; 42. What are industry directories?; 43. How do I get my work or products into the media? |
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44. Why should I join a professional body?45. How do I start networking?; 46. Do I need a website?; 47. Where should I showcase?; 48. Why should I invent publicity stunts?; 49. What is sponsorship?; 50. How much time and money should I spend on promotion?; Legal; 51. Why do I need a working knowledge about legal matters?; 52. What is copyright?; 53. How do I protect my rights?; 54. What is a licence?; 55. Why should I apply for design right?; 56. What are trademarks?; 57. Why should I keep inventions secret?; 58. What is the relevance of terms and conditions? |
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59. What is the point of having a contract?60. Why should I read a contract?; 61. What should I do if I do not agree with a contract?; 62. How do I spot a rights grab?; 63. What should I do if I have been ripped off?; 64. Tell me about DACS; 65. What insurance do I require?; 66. What is so important about safety?; 67. What are British Standards and CE marking?; 68. How do environmental regulations apply?; 69. What is a CRB check? What is the ISA?; 70. Do other regulations apply to me?; Money; 71. What should I do if I am making money while still studying? |
| Subject |
Artists -- Handbooks, manuals, etc.
|
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Designers -- Handbooks, manuals, etc.
|
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Success in business.
|
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Art -- Marketing.
|
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ART -- Business Aspects.
|
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Art -- Marketing.
(OCoLC)fst00815293
|
|
Artists. (OCoLC)fst00817559
|
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Designers. (OCoLC)fst00891345
|
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Success in business. (OCoLC)fst01137062
|
| Genre/Form |
Handbooks and manuals. (OCoLC)fst01423877
|
| Cover Title |
Pocket business guide for artists & designers : 100 things you need to know |
| Other Form: |
Print version: Branagan, Alison. Pocket Business Guide for Artists and Designers : 100 Things You Need to Know. London : A & C Black, ©2012 9781408129920 |
| Standard No. |
9786613478726 |
| ISBN |
9781408171967 (electronic bk.) |
|
1408171961 (electronic bk.) |
|
9781408171950 (electronic bk.) |
|
1408171953 (electronic bk.) |
|
