LEADER 00000ngm  22004451i 4500 
001    kan1064742 
003    CaSfKAN 
005    20140801123731.0 
006    m     o  c         
007    vz uzazuu 
007    cr una---unuuu 
008    140813p20141998cau031        o   vleng d 
028 52 1064742|bKanopy 
035    (OCoLC)956893229 
040    UtOrBLW|beng|erda|cUtOrBLW 
043    e-uk--- 
245 00 Marketing a theme park. 
264  1 [San Francisco, California, USA] :|bKanopy Streaming,
       |c2014. 
300    1 online resource (1 video file, approximately 31 min., 55
       sec.) :|bdigital, .flv file, sound 
336    two-dimensional moving image|btdi|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital 
347    video file|bMPEG-4|bFlash 
500    Title from title frames. 
518    Originally produced by TV Choice in 1998. 
520    This tells how Alton Towers launched Oblivion, the world's
       first vertical drop roller-coaster. Alton Towers has been 
       successful in pulling in families, but is losing its 
       thrill-seeking customers. Marketing staff hope Oblivion 
       will change all that. Much of their 5m marketing budget 
       goes on a TV advert campaign for the new ride. The advert 
       has to be exciting enough to appeal to teenagers, but not 
       so scary that it will put off families. They use public 
       relations to promote the new ride to the public and to 
       trade customers - coach operators, schools and businesses.
       There are complaints about long queues and pressure for 
       even more exciting attractions. 
538    Mode of access: World Wide Web. 
610 20 Alton Towers (England) 
650  0 Amusement parks|xMarketing. 
650  0 Marketing|xManagement. 
650  0 Amusement parks|xManagement. 
650  0 Leisure industry|xMarketing. 
650  0 Roller coasters. 
651  0 Great Britain. 
655  7 Short films.|2lcgft 
710 2  Kanopy (Firm) 
914    kan1064742