The sparkling story of coca-cola : an entertaining history including collectibles, coke lore, and calendar girls / by Gyvel Young-Witzel and Michael Karl Witzel.
Includes bibliographical references (page [141]) and index.
Contents
Welcome to America, land of Coca-cola -- ch. 1. The birth of an American flavor : a one-gulp history of the early days -- ch. 2. Fighting for control of the formula : the beginning of the Candler years -- ch. 3. Those images of innocence and taste : remembering the early days of advertising -- ch. 4. From syrup jug to soda pop bottle : birth of the bottling industry -- ch. 5. Secret ingredients made the magic : the enduring mystique of Coca-Cola -- ch. 6. A formula for success : advertising and the great American soft drink -- ch. 7. Towards sweeter times : Coca-Cola and the sugar crisis -- ch. 8. Coca-Cola comes of age, 1919-1928 : advertising during the golden years -- ch. 9. "Hey buddy, can you spare a Coke?" : Coca-cola survives the Depression -- ch. 10. The world goes crazy for a Coke : Coca-Cola gains a worldwide audience.
