The Problem -- The end of mass media -- What's eating the 30-second Commercial -- Mass Murder - Is Advertising even the answer? -- The vicious cycle -- The end of the line -- A perfect storm is brewing -- The Solution: Re:think 4 fundamentals of marketing -- Re:think the changing consumer -- Re:think Branding -- Re:think Advertising (Make Advertising relevant again) -- Re:think the Agency (fix the agency mess) -- Approaches that are transforming the marketing and advertising games -- The Internet -- Gaming -- On-Demand -- Experiential -- Long Form -- Communal Marketing -- Consumer Generated -- Content -- Search -- Mobile, Music and things that make you go mmm -- . Branded Entertainment.
