What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The rosie legend and why the Ad Council claimed her -- A keg of dynamite and you're sitting on it : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying indian : in america's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically Black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest.
