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Book Cover
book
BookBook
Author Bodian, Nat G., 1921-2010.

Title The publisher's direct mail handbook / Nat G. Bodian.

Publication Info. Philadelphia : ISI Press, [1987]
©1987

Copies

Location Call No. Status
 West Hartford, Noah Webster Library - Reference Material  R 070.5 B    In-Library Use Only
Description xxv, 256 pages : illustrations ; 26 cm.
Series The Professional editing and publishing series
Professional editing and publishing series.
Note Includes index.
Bibliography Bibliography: pages 232-233.
Subject Publishers and publishing -- Handbooks, manuals, etc.
Advertising -- Books -- Handbooks, manuals, etc.
Books -- Marketing -- Handbooks, manuals, etc.
Direct marketing -- Handbooks, manuals, etc.
Advertising, Direct-mail -- Handbooks, manuals, etc.
Periodicals -- Marketing -- Handbooks, manuals, etc.
Added Title Direct mail handbook.
ISBN 0894950797: $39.95
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