Bodies in advertising -- Who is behind an ad, and why was it created? -- Do we have your attention? -- What is this ad telling me? -- Getting mixed messages : wrapping up (or helping others become smart media users) -- Glossary -- Learn more -- Index -- About the author.
Summary
"Media of all kinds are overwhelmingly present in our lives. Look inside this book to learn how to develop the tools you need to become a savvy navigator of media landscape,"--back cover.
