| Description |
64 pages : color illustrations ; 25 cm. |
| Series |
Media wise. |
|
Media wise.
|
| Bibliography |
Includes bibliographical references (pages 61-63) and index. |
| Note |
"Technology. People. Process." |
|
"Published in Great Britain in 2002 by Hodder Wayland." |
|
"A+." |
| Summary |
Describes an advertising campaign from planning to completion, and profiles various jobs in advertising, such as account executive, creative director, media planner, and production assistant. |
| Contents |
What is advertising? -- Planning an advertising campaign -- How an advertising agency works -- The creative process -- Buying time and space -- Production -- Getting a job in the industry. |
| Study Program |
Accelerated Reader AR UG 11.2 3.0 71710. |
| Subject |
Advertising -- Juvenile literature.
|
|
Advertising -- Vocational guidance.
|
|
Vocational guidance.
|
| ISBN |
1583402551 |
|
