Includes bibliographical references (pages 46-47) and index.
Contents
Birth of a new brand -- Facebook, Inc -- The site at a glance -- The idea keeps on growing -- An expert on board -- Making popularity pay -- To high school and beyond -- Going global -- The secret to making money -- There's more to Facebook than friends -- To share or not to share? -- What's next for Facebook?
Summary
Chronicles the history, success, and major players of the popular social networking site.