| Description |
160 pages : illustrations, (some color) ; 24 cm. |
| Series |
Business builders ; 9 |
|
Business builders ; 9.
|
| Bibliography |
Includes bibliographical references (pages 148-152) and index. |
| Contents |
Milton Hershey: dreams made of chocolate -- William Wrigley Jr.: Chicago's chewing-gum empire -- Frand and Forrest Mars: first family of candy -- Vernon Rudolph: Krispy Kreme Donuts: hottest brand going -- Ellen Gordon: Tootsie Roll: making millions on penny candy -- Wally Amos: the cookie manager -- Ben Cohen and Jerry Greenfield: good will, good times, good ice cream. |
| Summary |
Explores the candymaking process, why we like it, and some of the people who helped satisfy our sweet tooth. The business of candy making is not always, well, sweet, but often highly secretive and competitive. Read the fascinating stories of Milton Hershey, Forrest Mars, and Ellen Gordon (Tootsie Rolls) and their candy companies. Other business leaders who treated customers are also featured, including William Wrigley (chewing gum), Wally Amos (Famous Amos cookies), and Ben Cohen and Jerry Greenfield of ice cream fame. |
| Subject |
Candy industry -- Biography -- Juvenile literature.
|
|
Pastry industry -- Biography -- Juvenile literature.
|
|
Businesspeople -- United States -- Biography -- Juvenile literature.
|
|
Food industry and trade.
|
|
Businesspeople.
|
| ISBN |
1881508846 |
| Standard No. |
9781881508847 |
|
