| Edition |
Revised edition. |
| Description |
155 pages : color illustrations ; ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities. |
| Study Program |
Accelerated Reader AR UG 8.6 4.0 77821. |
| Subject |
Advertising -- Juvenile literature.
|
| Added Author |
Lamoreaux, Michelle Ann, illustrator.
|
| ISBN |
9781554515615 bound |
|
1554515610 bound |
|
9781554515608 paperback |
|
1554515602 paperback |
|
