LEADER 00000cam a2200421 i 4500 
001    on1151769266 
003    OCoLC 
005    20210518012832.0 
008    200423t20212021onca   j b    001 0 eng   
015    20200237845|2can 
020    9781525301315|q(hardcover) 
020    1525301314|q(hardcover) 
035    (OCoLC)1151769266 
040    NLC|beng|erda|cNLC|dOCLCF|dBDX|dYDX|dON8|dLMJ|dOCLCO 
042    lac 
049    CKEA 
050  4 HF5829|b.F98 2021 
082 0  j659.1|223 
100 1  Fyvie, Erica,|d1973-|eauthor. 
245 10 Mad for ads :|bhow advertising gets (and stays) in our 
       heads /|cwritten by Erica Fyvie ; illustrated by Ian 
       Turner. 
264  1 Toronto :|bKids Can Press,|c[2021] 
264  4 |c©2021 
300    64 pages :|bcolor illustrations ;|c26 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  A brand new AD-venture -- An AD-venture into promotion -- 
       Map this AD-venture -- An AD-venture into your brain on 
       ads -- An AD-venture tracker -- A time travel AD-venture -
       - An AD-venture into your personal brand. 
520    "A visual handbook that guides kids through an ad-
       saturated world. This fact-packed exploration of how 
       advertising works is a vital, entertaining peek behind the
       curtain of an industry that influences everything we see. 
       Through sample ads, eye-catching illustrations and funny, 
       relevant examples, readers will learn all about how to 
       decode and think critically about ads, empowering them to 
       make smart decisions. Topics covered include the history 
       of advertising, how ads are created, the anatomy of an ad 
       from brand logo to tagline, how advertisers use 
       psychological tools to get our attention, the cultural 
       impact of advertising and more. Kids will even explore how
       to build an ad and what goes into the creation of a 
       personal brand."--|cProvided by publisher. 
650  0 Advertising|vJuvenile literature. 
650  0 Advertising|xPsychological aspects|vJuvenile literature. 
650  1 Advertising. 
650  7 Advertising.|2fast|0(OCoLC)fst00797511 
650  7 Advertising|xPsychological aspects.|2fast
       |0(OCoLC)fst00797734 
655  7 Juvenile works.|2fast|0(OCoLC)fst01411637 
700 1  Turner, Ian|q(Ian J.),|eillustrator. 
914    FARM279379 
994    C0|bCKE