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Author Fyvie, Erica, 1973- author.

Title Mad for ads : how advertising gets (and stays) in our heads / written by Erica Fyvie ; illustrated by Ian Turner.

Publication Info. Toronto : Kids Can Press, [2021]
©2021

Copies

Location Call No. Status
 Farmington, Main Library - Children's New Materials  J 659.1 FYV    Check Shelf
 Glastonbury, Welles-Turner Memorial Library - Children's Department  J 659.19 FYVIE    Check Shelf
 Mansfield, Main Library - Juvenile Nonfiction  J 659.1 FYVIE    Check Shelf
 New Britain, Jefferson Branch - Children's Department  J659.1 FYV    Check Shelf
 New Britain, Main Library - Children's Department  J659.1 FYV    Check Shelf
 Plainville Public Library - Children's Department  J FACTS 659.1 FYV    Check Shelf
Description 64 pages : color illustrations ; 26 cm
Bibliography Includes bibliographical references and index.
Summary "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."-- Provided by publisher.
Contents A brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand.
Subject Advertising -- Juvenile literature.
Advertising -- Psychological aspects -- Juvenile literature.
Advertising.
Advertising. (OCoLC)fst00797511
Advertising -- Psychological aspects. (OCoLC)fst00797734
Genre/Form Juvenile works. (OCoLC)fst01411637
Added Author Turner, Ian (Ian J.), illustrator.
ISBN 9781525301315 (hardcover)
1525301314 (hardcover)
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