Part 1. Plan it. What kind of blog are you going to run? -- Rock-solid planning for your blog -- Part 2. Build it. Setting up your blog -- Customizing and fine-tuning your blog -- Creating remarkable content -- Producing content regularly -- Finding time to blog -- Part 3. Promote it. Promoting your blog -- Understanding traffic statistics -- Building a community around your blog -- Part 4. Benefit from it. Advancing your career with blogging -- Promoting your own business -- Part 4. Scale it. Scaling your blogging activities -- Beyond blogging : strategizing for social media -- Final words of advice -- List of tips within the book.
