| Edition |
Unabridged. |
| Description |
7 audio discs (8 1/2 hr.) : CD audio, digital ; 4 3/4 in. |
|
digital rdatr |
|
optical rdarm |
|
audio file rdaft |
|
CD audio |
| Note |
Compact discs. |
| Performer |
Read by Sean Patrick Hopkins. |
| Summary |
A growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened--where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service. Business journalist Lawrence Ingrassia reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. |
| Subject |
New business enterprises -- United States.
|
|
Disruptive technologies -- United States.
|
|
Branding (Marketing) -- United States.
|
|
Branding (Marketing) (OCoLC)fst01743755
|
|
Disruptive technologies. (OCoLC)fst01737941
|
|
New business enterprises. (OCoLC)fst01036825
|
|
United States. (OCoLC)fst01204155
|
| Genre/Form |
Audiobooks. (OCoLC)fst01726208
|
|
Audiobooks.
|
| Added Author |
Hopkins, Sean Patrick, narrator.
|
| ISBN |
9781250263445 |
|
1250263441 |
|
