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Author Berger, Jonah.

Title Contagious : why things catch on / Jonah Berger.

Publication Info. New York, NY : Simon And Schuster Audio, [2013]
℗2013

Copies

Location Call No. Status
 Avon Free Public Library - Adult Department  CDBK 658.834 BERGER    Check Shelf
 Manchester, Main Library - Media Room  CD BOOK 658.8342 BERGER    Check Shelf
 New Britain, Main Library - Audio-Visual Materials  CDBOOK 658.8342 BER    Check Shelf
Edition Unabridged.
Description 6 audio discs (approximately 420 min.) : digital ; 4 3/4 in.
Note Title from container.
Performer Read by Keith Nobbs.
Note Compact disc.
Duration: ca. 7:00:00.
Summary Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Note GMD: sound recording.
Subject New products.
Consumer behavior.
Popularity -- Economic aspects.
Added Author Nobbs, Keith, 1979-
ISBN 9781442359376
1442359374
Standard No. 9781442359376
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