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Author Brands, H. W.

Title The masters of enterprise : American business history and the people who made it / H.W. Brands.

Publication Info. Prince Frederick, MD : Recorded Books, [2003]
℗2003

Copies

Location Call No. Status
 Glastonbury, Welles-Turner Memorial Library - Adult Department  CD 338 MASTERS    Check Shelf
Description 7 audio discs : digital ; 4 3/4 in. + 1 course guide (80 pages : illustrations (some color), portraits ; 22 cm.).
Series The Modern scholar
Modern scholar.
Note "14 lectures"--Container.
At head of container title: Recorded Books presents.
Compact disc.
Performer Lectures delivered by Professor H.W. Brands, Texas A&M University.
Contents Lecture 1. The business of America -- Lecture 2. John Jacob Astor: from furs to real estate -- Lecture 3. Cyrus McCormick: the business of agriculture -- Lecture 4. Cornelius Vanderbilt and Jay Gould: speculating on America -- Lecture 5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency -- Lecture 6. J.P. Morgan: the triumph of the money man -- Lecture 7. Henry Ford and Alfred P. Sloan: capturing the dream -- Lecture 8. Walt Disney: the business of fantasy -- Lecture 9. Robert Woodruff: as American as Coke -- Lecture 10. Ray Kroc: the industrialization of eating -- Lecture 11. Sam Walton: will the real Uncle Sam please stand up? -- Lecture 12. Mary Kay Ash: what do women want? -- Lecture 13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside -- Lecture 14. The past and future of American business.
Summary Examines the lives and careers of successful men and women who seized the oppotunities offered by the American economy.
Bibliography Course guide includes bibliographical references.
Note GMD: sound recording.
Subject Businesspeople -- United States -- Biography.
Industrialists -- United States -- Biography.
Entrepreneurship -- United States -- Case studies.
Business enterprises -- United States -- Case studies.
Added Title American business history and the people who made it
ISBN 1402574436
1402574444 text
Music No. UC033 Recorded Books
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