| Edition |
First edition. |
| Description |
xv, 614 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 539-592) and index. |
| Contents |
Prologue : The legend of Henry Ford -- pt. 1. The road to fame -- 1. Farm boy -- 2. Machinist -- 3. Inventor -- 4. Businessman -- 5. Celebrity -- 6. Entrepreneur -- pt. 2. The miracle maker -- 7. Consumer -- 8. Producer -- 9. Folk hero -- 10 Reformer -- 11. Victorian -- 12. Politician -- pt. 3. The flivver king -- 13. Legend -- 14. Visionary -- 15. Moralist -- 16. Positive thinker -- 17. Emperor -- 18. Father -- 19. Bigot -- pt. 4. The long twilight -- 20. Antiquarian -- 21. Individualist -- 22. Despot -- 23. Dabbler -- 24. Educator -- 25. Figurehead -- Epilogue : The sage of Dearborn -- Acknowledgments -- Notes -- Index. |
| Summary |
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description. |
| Subject |
Ford, Henry, 1863-1947.
|
|
Industrialists -- United States -- Biography.
|
|
Automobile industry and trade -- United States -- History.
|
|
Mass production -- United States -- History.
|
| ISBN |
0375407359 |
|
9780375407352 |
|
