LEADER 00000cam a22006498i 4500 
001    ocn964294340 
003    OCoLC 
005    20170808015330.0 
008    161122t20172017nyua     b    001 0ceng c 
010      2016053946 
019    995268927|a995381785 
020    9780307907271|q(hardcover ;|qalk. paper) 
020    0307907279|q(hardcover ;|qalk. paper) 
035    (OCoLC)964294340|z(OCoLC)995268927|z(OCoLC)995381785 
040    NcU/DLC|beng|erda|cNOC|dDLC|dYDX|dBDX|dBTCTA|dOCLCO|dOCLCF
       |dOCLCQ|dGK8|dOCL|dBUR|dIK2|dFM0|dJAO|dOBE|dGPI 
042    pcc 
043    n-us-mi 
049    GPIA 
050 00 F574.B2|bM36 2017 
082 00 977.4/22|223 
100 1  Markel, Howard,|eauthor. 
245 14 The Kelloggs :|bthe battling brothers of Battle Creek /
       |cHoward Markel. 
250    First edition. 
264  1 New York :|bPantheon Books,|c[2017] 
264  4 |c©2017 
300    xxix, 506 pages :|billustrations ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages [393]-480) and 
       index. 
505 0  Introduction : The Cain and Abel of America's heartland --
       Part I. "Michigan fever". "Go west, young man" -- The 
       chosen one -- New brooms sweep clean -- Long-distance 
       learning -- Part II. An empire of wellness. Building the 
       San -- "What's more American than corn flakes?" -- "Fire!"
       ... and cease-fire -- The new San -- Part III. 
       Manufacturing health. The San's operations -- A 
       "university of health" -- Will's place -- Part IV. Battles
       of old age. The prison of resentment -- The doctor's 
       crusade against race degeneracy -- A full plate -- "Uneasy
       lies the head that wears a crown" -- The final score. 
520    Traces the story of brothers Harvey and Will Kellogg, one 
       of whom became a revered doctor and founder of the famous 
       Battle Creek Sanitarium, the other of whom founded the 
       Battle Creek Toasted Corn Flake Company, which eventually 
       became General Mills. 
600 10 Kellogg, John Harvey,|d1852-1943. 
600 10 Kellogg, W. K.|q(Will Keith),|d1860-1951. 
600 17 Kellogg, John Harvey,|d1852-1943.|2fast
       |0(OCoLC)fst00018677 
600 17 Kellogg, W. K.|q(Will Keith),|d1860-1951.|2fast
       |0(OCoLC)fst00127623 
610 20 Battle Creek Sanitarium (Battle Creek, Mich.)|xHistory. 
610 20 Kellogg Toasted Corn Flake Company|xHistory. 
610 20 Kellogg Company|xHistory. 
610 27 Battle Creek Sanitarium (Battle Creek, Mich.)|2fast
       |0(OCoLC)fst01801976 
610 27 Kellogg Company.|2fast|0(OCoLC)fst00539185 
610 27 Kellogg Toasted Corn Flake Company.|2fast
       |0(OCoLC)fst00654636 
650  0 Physicians|zMichigan|vBiography. 
650  0 Industrialists|zMichigan|vBiography. 
650  7 Industrialists.|2fast|0(OCoLC)fst00971815 
650  7 Physicians.|2fast|0(OCoLC)fst01062841 
651  0 Battle Creek (Mich.)|vBiography. 
651  7 Michigan.|2fast|0(OCoLC)fst01208387 
651  7 Michigan|zBattle Creek.|2fast|0(OCoLC)fst01218610 
655  7 Biographies.|2fast|0(OCoLC)fst01919896 
655  7 Biography.|2fast|0(OCoLC)fst01423686 
655  7 History.|2fast|0(OCoLC)fst01411628 
655  7 Biographies.|2lcgft 
776 08 |iOnline version:|aMarkel, Howard.|tKelloggs.|bFirst 
       edition.|dNew York : Pantheon Books, [2017]|z9780307948373
       |w(DLC)  2016054724 
914    MID.b25174216 
914    FARM246803 
994    C0|bGPI