| Edition |
First edition. |
| Description |
xvii, 330 pages, 16 unnumbered pages of plates : illustrations ; 25 cm |
| Contents |
Starting up (where ideas come and how to test them in the marketplace) -- The first catalog (the nuts and bolts of launching a mail-order business) -- If you build it they will buy it (how to buy or manufacture your product) -- Asking for help (the ten commandments of combining a new business with a new family) -- The toddler years: my company learns to walk (getting the hand of cash flow, credit, publicity, technology, taxes, you name it) -- Franchising takes us forward (everything you need to know about franchising but didn't know whom to ask) -- Growing pains (how to raise money and keep the cash flowing) -- Managing chaos (how to handle disasters and other unforeseeable crisi -- count on the!) -- Getting yo yea (the art of negotiating) -- Going public (IPO the street, a private jet, and realizing your dream). |
| Bibliography |
Includes bibliographical references (pages [309]-312) and index. |
| Subject |
Friedan, Betty.
|
|
Feminists -- United States -- Biography.
|
|
Feminism -- United States.
|
| ISBN |
0679432035 hardcover |
|
