| Description |
582 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 515-564) and index. |
| Summary |
Before Stephen Covey, Oprah Winfrey, and Malcolm Gladwell there was Dale Carnegie. His book, How to Win Friends and Influence People, became a best seller worldwide, and Life magazine named him one of "the most important Americans of the twentieth century." This is the first full-scale biography of this influential figure. Dale Carnegie was born in rural Missouri, his father a poor farmer, his mother a successful preacher. To make ends meet he tried his hand at various sales jobs, and his failure to convince his customers to buy what he had to offer eventually became the fuel behind his future glory. Carnegie quickly figured out that something was amiss in American education and in the ways businesspeople related to each other. What he discovered was as simple as it was profound: Understanding people's needs and desires is paramount in any successful enterprise. Carnegie conceived his book to help people learn to relate to one another and enrich their lives through effective communication. His success was extraordinary, so hungry was 1920s America for a little psychological insight that was easy to apply to everyday affairs. Self-help Messiah tells the story of Carnegie's personal journey and how it gave rise to the movement of self-help and personal reinvention. |
| Contents |
Introduction: helping yourself in modern America -- From character to personality. Poverty and piety -- Rebellion and recovery -- Selling products, selling yourself -- Go East, young man -- Teaching and writing -- Mind power and positive thinking -- Rebellion and the lost generation -- Business and self-regulation -- Winning friends and influencing people. "Do the thing you fear to do" -- "Men and women, hungry for self-improvement" -- "We are dealing with creatures of emotion" -- "Every act you ever performed is because you wanted something" -- "Give a man a fine reputation to live up to" -- "Find work that you enjoy" -- "He has the whole world with him" -- "Businessmen who do not fight worry die young" -- "Enthusiasm is his most endearing quality" -- Epilogue: the self-help legacy of Dale Carnegie. |
| Subject |
Carnegie, Dale, 1888-1955.
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Success.
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Conduct of life.
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Teachers -- United States -- Biography.
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Orators -- United States -- Biography.
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Authors, American -- 20th century -- Biography.
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| ISBN |
9781590515020 hardback |
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1590515021 hardback |
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9781590515037 (e-book) |
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159051503X (e-book) |
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