| Edition |
Second edition. |
| Description |
viii, 246 pages : illustrations ; 23 cm |
| Note |
Includes index. |
| Contents |
Introduction -- Where To Begin: -- Opportunities and pitfalls -- Types of proposals -- Four key questions -- Your planning process -- Locating new business -- Which jobs to target -- When not to write a proposal -- Characteristics of a winning proposal -- 9-Step Proposal Process: An Overview: -- 9-step proposal preparations and writing process -- Step 1: Bid/no-bid analysis and decision -- Step 2: Proposal team -- Step 3: RFP analysis -- Step 4: Preparation schedule -- Step 5: Assignment of tasks -- Step 6: Development of program design -- Step 7: Development of front matter and executive summary -- Step 8: Producing the proposal -- Step 9: Client presentation -- Selecting The Bid And Choosing The Proposal Team: -- Step 1: Bid/no-bid analysis and decision -- Step 2: Proposal team -- Where to look for market information -- Finding Your Unique Selling Point: -- Step 3: Detailed RFP analysis and your USP -- Step 4: Preparation schedule -- Step 5: Assignment of tasks -- Developing Your Program Design: -- Step 6: Program design-the heart of your proposal -- Your compliance with the RFP -- Three parts of the program design -- Appendixes in a proposal -- Summary of a winning program design -- Writing The Front Matter And Executive Summary: -- Step 7: Front matter and executive summary -- Front matter -- Executive summary -- Common errors -- Executive summary checklist -- Producing Your Proposal: -- Step 8: Proposal production -- Criteria for using graphics instead of words -- Using tables and graphics effectively -- Designing tables and graphics -- Final checklist -- Making Client Presentations: -- Step 9: Presenting the proposal to the client -- Planning steps --Organizing the presentation -- Practicing the presentation -- Survival tips -- Checklist for client presentations -- Appendixes: -- Appendix A: Sample executive summary -- Appendix B: Sample proposal -- Appendix C: Sample resume boilerplates -- Appendix D: Brief guide to international business English -- Appendix E: Frequently confused words -- Appendix F: Frequently misspelled words -- Index. |
| Summary |
Book Description: Proven techniques and invaluable advice for writing winning business proposals-revised and updated! What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition. Since 1995, Handbook for Writing Proposals has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initial RFP to the client presentation. In this revised and updated version, the authors show you how to: Choose the RFPs that give you the best chance of success; Showcase your company's skills and services; Set realistic time/cost schedules and budgets; Avoid the mistakes that sink most proposals; Build client relationships that bring you repeat business; Tailor your writing for an international business audience. The second edition also offers you a wealth of downloadable forms and checklists that you can adapt for your own proposal-writing process. Whether you own your own business, need to train your corporate staff, or simply want to improve your skills, Handbook for Writing Proposals, second edition will show you how to profit from every proposal you write. |
| Subject |
Proposal writing in business.
|
|
Business writing -- Technique.
|
| Added Author |
Baugh, L. Sue.
|
| ISBN |
9780071746489 paperback |
|
007174648X paperback |
|
