| Edition |
Third edition. |
| Description |
xiv, 258 pages : illustrations ; 24 cm. |
| Series |
PR in practice series |
|
PR in practice series.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal? |
| Subject |
Business writing -- Handbooks, manuals, etc.
|
|
Public relations -- Handbooks, manuals, etc.
|
| ISBN |
0749443812 |
|
