| Description |
viii, 247 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references (page 237) and index. |
| Contents |
Establishing standards : what does good writing look like? -- The process : how professional writers write -- Formats and templates help you write smarter and faster -- How subject, audience, and purpose keep your writing clear and concise -- The art of writing : how to solve problems using your writer's intuition -- The science of writing : when and how to apply writing rules -- How to write one page memos & economical e-mails -- How to design a personal writing improvement plan -- How they do it : Q&As with successful business authors -- Rhonda Abrams, The successful business plan : secrets & strategies -- Ken Blanchard, The one minute manager -- Richard Bolles, What color is your parachute? -- Marcus Buckingham, First, break all the rules -- Humberto Cruz, Tribune Media Services syndicated financial columnist -- Gail Evans, Play like a man, win like a woman -- Greg Farrell, USA Today money journalist -- Michael Lewis, the new new thing -- Suze Orman, The 9 steps to financial freedom -- Roy Williams, the wizard of ads -- AT&T, William Oliver, public relations vice president -- Canon U.S.A, Inc., Mitch Bardwell, director/assistant general manger, sales training division, Imaging Systems Group -- Cisco Systems, Inc., Jere Brooks King, vice president of Worldwide Marketing Communications -- Citigroup, Nick Balamaci, director of internal communications -- Deloitte Consulting, Victor Nau, partner -- Marriott International, Inc., Roger Conner, vice president of communications -- Motorola, Shelagh Lester-Smith, vice president, director of corporate Communications and public affairs -- News America Marketing, Paul Carlucci, chairman and CEO -- Procter & Gamble, Ed Burghard, marketing director U.S. Actonel -- United Parcel Service, Inc., Ken Sternad, vice president of public affairs. |
| Subject |
Business writing.
|
| ISBN |
0814471501 paperback |
|
