Structure -- 1. Write with a top-down approach -- 2. Break things down -- 3. Use transition words -- 4. Employ the six basic writing structures -- 5. Keep like things together -- Style -- 6. Support what you say -- 7. Personalize examples -- 8. Keep it simple -- 9. Cut down long sentences -- 10. Eliminate needless words -- 11. Gain active power -- 12. Favor verbs, not nouns -- 13. Always use parallel forms -- 14. Capitalize on sentence variety -- 15. Choose an appropriate tone -- Readability -- 16. Capitalize on layout and design -- 17. Employ readability tools -- 18. Consider using headings and headlines -- 19. Keep your writing gender neutral -- 20. Go back and rework your writing -- Grammar -- 30 rules of grammar -- Using correct grammatical idioms -- A few highlights on correct punctuation.