| Description |
160 pages ; 21 cm |
| Bibliography |
Includes bibliographical references (pages [156]-157) and index. |
| Contents |
Your creative mind -- Your business mind -- Your personal style and your products -- Production and pricing plans -- Marketing and publicity strategies -- Making sales and order fulfillment -- Ups, downs, and next steps. |
| Summary |
Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky,Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters. |
| Subject |
New business enterprises -- Management.
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Small business -- Management.
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Home-based businesses -- Management.
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Self-employed.
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Hobbies.
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| ISBN |
9780811858366 |
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0811858367 |
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