| Description |
xvii, 182 pages : illustrations, map ; 23 cm. |
| Series |
Entrepreneur's startup series |
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Entrepreneur magazine's start up.
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| Bibliography |
Includes bibliographical references (pages 153-172) and index. |
| Summary |
"Entrepreneur Press has partnered with Zester Media and its network of experienced journalists and authors to deliver an in-depth review of the craft brew industry, paired with telling facts and statistics for those considering starting, running, and growing a successful craft brewery or distillery. Readers are guided by real stories from craftspeople who share the details, secret ingredients, and special equipment that create a formula for success. They learn how to: analyze the industry with market research and identify a niche; calculate startup costs, secure funding, find the right equipment, and develop a solid business plan that promotes growth; abide by industry standards while complying with state and federal legislation, laws, and taxes; determine overhead fees, payroll, and price points, as well as business, personal, and consumption taxes; find, hire, and keep the perfect team; develop invaluable relationships with distributors, retailers, and restaurants; use low-cost online and offline marketing tactics; create promotions and gain a following through social media. The 20+ companies profiled include: Greenstar Brewery in Chicago, Rolling Meadows in rural Illinois, Leopold Brothers Distillery in Denver, Anchor Brewing in San Francisco, and Widow Jane and Cacao Prieto Distillery in Red Hook, NY"-- Provided by publisher. |
|
"Fueled by consumers' increasing preference in small-label operations, the craft alcohol industry is growing rapidly. The experts at Entrepreneur have teamed with Corie Brown of Zester Daily, an award-winning website for food/beverage enthusiasts, to bring readers a step-by-step guide to starting their own brand of high-end beers and spirits"-- Provided by publisher. |
| Contents |
Chapter 1. Today's alcoholic beverage industry -- Chapter 2. Making a mark in the craft alcoholic beverage industry -- Chapter 3. Launching a new craft brand -- Chapter 4. Regulation and taxation -- Chapter 5. Craft businesses that work -- Chapter 6. The craft customer -- Chapter 7. Finance craft beverage companies -- Chapter 8. Gaining traction in a crowded market -- Chapter 9. Shovels at the gold rush -- Chapter 10: Defining craft in a new era -- Chapter 11. Does the party end? -- Appendix: craft brewing, distilling, and cidering resources. |
| Subject |
Brewing industry.
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New business enterprises -- Management.
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Home-based businesses -- Management.
|
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BUSINESS & ECONOMICS -- Entrepreneurship.
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BUSINESS & ECONOMICS -- Small Business.
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COOKING -- Beverages -- Wine & Spirits.
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COOKING -- Beverages -- Beer.
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Brewing industry. (OCoLC)fst00838531
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Home-based businesses -- Management.
(OCoLC)fst00959408
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New business enterprises -- Management.
(OCoLC)fst01036850
|
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Brewing industry.
|
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New business enterprises -- Management.
|
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Home-based business -- Management.
|
| Added Author |
Brown, Corie.
|
|
Entrepreneur Media, Inc.
|
| ISBN |
9781599185651 (paperback) |
|
1599185652 |
|
