| Description |
x, 251 pages ; 24 cm |
| Note |
Includes indexes. |
| Contents |
Introduction : of bloggers and blacksmiths -- What's happening -- Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Blogging wrong & right -- Doing it wrong -- Doing it right -- How to not get dooced -- Blogging in a crisis -- The big picture -- Emerging technology -- The conversational era. |
| Subject |
Blogs.
|
|
Business communication.
|
|
Internet -- Social aspects.
|
| Added Author |
Israel, Shel, 1944-
|
| ISBN |
047174719X cloth |
| Standard No. |
9780471747192 |
|
