| Description |
xiii, 124 pages : illustrations ; 23 cm |
| Note |
Includes index. |
| Contents |
Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions. |
| Subject |
Libraries -- Marketing.
|
|
Branding (Marketing)
|
| ISBN |
9780838909621 paperback alkaline paper |
|
0838909620 paperback alkaline paper |
|
