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Author Turow, Joseph.

Title The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow.

Publication Info. New Haven : Yale University Press, [2011]
©2011

Copies

Location Call No. Status
 New Britain, Main Library - Non Fiction  659.144 TUR    Check Shelf
 Windsor, Main Library - Adult Department  659.1 TU    Check Shelf
Description xi, 234 pages ; 24 cm
Summary Describes the rise of media agencies which collect information about individuals from their Internet behavior and provide that data to to marketing firms for use in targeted marketing campaigns and examines the impact of these strategies on consumer power.
Bibliography Includes bibliographical references and index.
Subject Consumer profiling.
Marketing -- Technological innovations.
Customer services -- Technological innovations.
Advertising.
ISBN 9780300165012 hardback
0300165013 hardback
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