| Description |
xxi, 163 pages ; 23 cm |
| Contents |
How to sell without being "salesy" -- The magic building blocks of the perfect sales letter -- How to write headlines that grab readers by the eyeballs and suck them into your message -- Inbox magic: how to write e-mails that make more money -- How to write points that virtually force your prospects to buy -- The triad that sells more: irresistible offers, risk reversal, and powerful closes -- How to write guarantees that dissolve fear and unleash a river of sales -- How to write copy that closes the deal -- How to write irresistible offers -- The secrets of product launch copy -- The secrets of writing blockbuster copy by watching movies -- The copywriting challenge. |
| Summary |
"It's hard to write sales copy that that doesn't feel "salesy". But copywriting is an essential business skill, no matter what business you're in. How to Write Copy That Sells is a step-by-step guide to writing copy that sells without being pushy."-- Back cover. |
| Subject |
Marketing.
|
|
Advertising copy.
|
|
Advertising copy. (OCoLC)fst00797842
|
|
Marketing. (OCoLC)fst01010167
|
| ISBN |
9781614485032 (hardcover) |
|
1614485038 |
|
9781614485025 (paperback) |
|
161448502X (paperback) |
|
