Introduction -- How to use this book -- Section 1: Exploring Design Options -- Basis of design -- Choosing a shape to work on -- Laying out and positioning the first line -- Choosing the right proportions for your line -- Introducing more lines to your layout -- Introducing shapes to your layout -- Choosing the right proportions for your shapes -- Bringing the line and shape together -- Introducing more lines to your design area -- Introducing lines to various shapes -- Laying out and positioning the line as a heading -- Changing the size and spacing of the headings -- Introducing words as headings with lines for text -- Making shapes with headings and lines for text -- Introducing a heading and lines of text to a single shape -- Introducing headings and lines of text to various shapes -- Becoming aware of different typefaces -- Typefaces for headings and text -- Introducing more typeface styles -- Choosing the right typeface for the design -- Adding a single color to headings -- Reversing letter forms out of a single color -- Adding color to text -- Using color in headings and text -- Bringing type and illustration together -- Bringing type and photographs together -- Section 2: Making Design Decisions -- Various areas of design -- Design and composition -- Deciding on the size and shape to work on -- Deciding on the position of one heading -- Deciding on the position of two headings -- Positioning multiple headings -- Positioning a heading with a photograph -- Positioning headings with photographs -- Mixing headings and illustrations -- Positioning headings around a free shape -- Positioning headings and text with rectangular shapes -- Mixing headings and text around free shapes -- Mixing headings and text with illustrations and photographs -- Choosing a suitable typeface -- Deciding on the right color -- Creating a mood with color -- Section 3: Fine Tuning The Design -- Design process -- Designing stationery -- Letterheads -- Designing a business card -- Designing a compliment slip -- Designing an advertisement for print -- Designing a newsletter -- Designing an insert for direct mail advertising -- Designing a full-color brochure -- Designing a poster -- Designing for packaging -- Linking the design to other promotional material -- Index -- Acknowledgements.
Summary
Annotation: The details of design and layout are explained in simple principles that apply to every type of design.
