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Book
Author
Levinson, Jay Conrad.
Title
Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson.
Publication Info.
Boston : Houghton Mifflin, 1994.
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Location
Call No.
Status
Windsor, Main Library - Adult Department
659.1 LE
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Description
xi, 283 pages ; 23 cm
Subject
Advertising -- Cost effectiveness.
Small business -- Management.
ISBN
0395687187
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