Title The little blue book of advertising : fifty-two small ideas that can make a big difference / Steve Lance and Jeff Woll.

Publication Info.

New York : Portfolio, 2006.

Copies

Location	Call No.	Status
Bloomfield, Prosser Library - Adult Department	659.1 LAN	Storage

Description	xvii, 270 pages : illustrations ; 19 cm
Note	Includes index.
Summary	A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale.
Subject	Advertising -- Handbooks, manuals, etc.
	Marketing -- Handbooks, manuals, etc.
Added Author	Woll, Jeff.
ISBN	1591841240

-->