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Author Packard, Vance, 1914-1996.

Title The hidden persuaders.

Publication Info. New York : D. McKay Co., [1957]

Copies

Location Call No. Status
 East Windsor, Library Association of Warehouse Point - Adult Department  659.1 PAC    Check Shelf
 Enfield, Main Library - Adult Department  659.1 PACKARD    Missing
Description 275 pages ; 21 cm
Contents The depth approach -- Pt. 1. Persuading us as consumers. The trouble with people -- So ad men become depth men -- ...And the hooks are lowered -- Self-images for everybody -- Rx for our secret distresses -- Marketing eight hidden needs -- The built-in sexual overtone -- Back to the breast, and beyond -- Babes in consumerland -- Class and caste in the salesroom -- Selling symbols to upward strivers -- Cures for our hidden aversions -- Coping with our pesky inner ear -- The psycho-seduction of children -- New frontiers for recruiting customers -- Pt. 2. Persuading us as citizens. Politics and the image boulders -- Molding "team players" for free enterprise -- The engineered yes -- Care and feeding of positive thinkers -- The packaged soul? -- Pt. 3. In Retrospect. The question of validity -- The question of morality.
Subject Advertising -- Psychological aspects.
Propaganda.
Added Author Rouben Mamoulian Collection (Library of Congress) DLC
Other Form: Online version: Packard, Vance, 1914-1996. Hidden persuaders. New York, D. McKay Co. [1957] (OCoLC)652216591
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