| Edition |
Revised and updated. |
| Description |
xxiv, 293 pages : illustrations ; 23 cm. |
| Series |
New rules of social media series |
|
New rules of social media series.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. The content rules -- The case for content -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine; don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: this is the chapter you are looking for -- 2. The how-to section -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- What's the difference between an E-book and a white paper? (And when should you use them?) -- The single biggest secret to creating a compelling customer success story (formerly known as a case study) -- From dumpy to sexy: an FAQs makeover -- Video: show me a story -- Podcasting: is this thing on? -- Photographs: the power of pictures -- 3. Content that converts: success stories (with ideas you can steal!) -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia -- Qvidian: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- 4. This isn't goodbye -- This isn't goodbye, and a gift for you. |
| Subject |
Internet marketing.
|
|
Social media.
|
|
Web sites -- Design.
|
| Added Author |
Chapman, C. C. (Charles C.)
|
| ISBN |
9781118232606 paperback |
|
1118232607 paperback |
|
