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BookBook
Author Fox, Vanessa, 1972-

Title Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox.

Publication Info. Hoboken, N.J. : John Wiley & Sons, [2010]
©2010

Copies

Location Call No. Status
 Berlin-Peck Memorial Library - Non Fiction  658.8 FOX    Check Shelf
 Bristol, Main Library - Non Fiction  658.872 F83    Check Shelf
 South Windsor Public Library - Non Fiction  658.872 FOX 2010    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  658.872 FOX    Check Shelf
Description xiv, 242 pages : illustrations; ; 24 cm
Bibliography Includes bibliographical references and index.
Contents How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
Subject Internet marketing.
Internet searching.
Web search engines.
ISBN 9780470537190 cloth
0470537191 cloth
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