Description |
xiii, 368 pages : illustrations ; 24 pages. |
Series |
--for dummies |
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--For dummies.
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Note |
Includes index. |
Summary |
"All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not -- this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!" -- Back cover. |
Contents |
Part 1: Getting started with YouTube marketing. -- Part 2: Advertising campaigns on YouTube -- Part 3: Planning your content strategy -- Part 4: Making videos for ad campaigns and content -- Part 5: Working with YouTube channels -- Part 6: Measuring success -- Part 7: The part of tens. |
Subject |
YouTube (Electronic resource)
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YouTube (Electronic resource) (OCoLC)fst01796568
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Internet marketing.
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Internet marketing. (OCoLC)fst00977272
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Added Title |
YouTube marketing for dummies |
Other Form: |
ebook version : 9781119541363 |
ISBN |
9781119541349 (paperback) |
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1119541344 (paperback) |
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9781119541363 (ePub ebook) |
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9781119541356 (PDF ebook) |
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