| Description |
xiii, 368 pages : illustrations ; 24 pages. |
| Series |
--for dummies |
|
--For dummies.
|
| Note |
Includes index. |
| Summary |
"All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not -- this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!" -- Back cover. |
| Contents |
Part 1: Getting started with YouTube marketing. -- Part 2: Advertising campaigns on YouTube -- Part 3: Planning your content strategy -- Part 4: Making videos for ad campaigns and content -- Part 5: Working with YouTube channels -- Part 6: Measuring success -- Part 7: The part of tens. |
| Subject |
YouTube (Electronic resource)
|
|
YouTube (Electronic resource) (OCoLC)fst01796568
|
|
Internet marketing.
|
|
Internet marketing. (OCoLC)fst00977272
|
| Added Title |
YouTube marketing for dummies |
| Other Form: |
ebook version : 9781119541363 |
| ISBN |
9781119541349 (paperback) |
|
1119541344 (paperback) |
|
9781119541363 (ePub ebook) |
|
9781119541356 (PDF ebook) |
|
