| Edition |
First edition. |
| Description |
xv, 271 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
Introduction: how to make your website compete with the big boys--Part 1: the big picture; What makes a good website?; Define your audience; Make your keyword list--Part 2: research and discovery; Borrow from the best; Find your stats; Gather up your feedback and do some tests; Triage--Part 3: (re)design and (re)development; Nail your site's structure; Write killer content; Design to please; Get personal; Add revenue with adds; Home your homepage, test your site, and go live!--Part 4: marketing, search engines, and advertising; Rev up for search engine optimization (beginner); Advanced SEO; Start your (search) engines; Get the word out to drive traffic up; Web development toolbox. |
| Subject |
Internet marketing.
|
|
Electronic commerce.
|
|
Web sites -- Design.
|
| ISBN |
9780735204416 |
|
0735204411 |
|
