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Book Cover
Author Dunay, Paul.

Title Facebook marketing for dummies / by Paul Dunay and Richard Krueger.

Imprint Hoboken, N.J. : Wiley, ©2010.


Location Call No. Status
 South Windsor Public Library - Non Fiction  658.872 D91F    Check Shelf
Description xvi, 294 pages : illustrations ; 24 cm.
Series --For dummies
--For dummies.
Note Includes index.
Contents pt. I. Getting Started on Facebook -- Ch. 1. Introducing Facebook Marketing -- Ch. 2. Joining the Facebook Community -- Ch. 3. Finding Your Way Around -- pt. II. Putting Facebook to Work -- Ch. 4. Creating a Page for Your Business -- Ch. 5. Developing a Facebook Marketing Plan -- Ch. 6. Promoting Your Page -- Ch. 7. Facing Facebook Groups -- Ch. 8. Hosting Facebook Events -- pt. III. Strategies for Advertising Success -- Ch. 9. Checking out Advertising Options and Strategies -- Ch. 10. Measuring Advertising Success -- One Click at a Time -- Ch. 11. Buying and Selling within the Marketplace -- pt. IV. Riding the Facebook Viral Wave -- Ch. 12. Dressing Up Your Facebook Page with Applications -- Ch. 13. Hosting Your Own Facebook Contest -- Ch. 14. Surveying the Crowd -- Ch. 15. Reaching out Further with Facebook Connect -- pt. V. The Part of Tens -- Ch. 16. Ten Reasons Why Your Business Needs a Facebook Page -- Ch. 17. Ten Business Etiquette Tips for Facebook -- Ch. 18. Ten Facebook Blogs for Business -- Ch. 19. Ten (Plus One) Must-Have Facebook Applications for Your Business -- Appendix A. Web Links For Facebook Marketing -- Appendix B. Protecting Your Identity in Facebook.
Summary Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign.
Subject Facebook (Electronic resource)
Internet marketing.
Internet advertising.
Facebook (Electronic resource) (OCoLC)fst01781798
Internet advertising. (OCoLC)fst00977220
Internet marketing. (OCoLC)fst00977272
Added Author Krueger, Richard.
ISBN 9780470487624 (pbk.)
0470487623 (pbk.)
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