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008    060413s2006    caua          001 0 eng d 
010      2006283806 
015    GBA815019|2bnb 
016 7  013453142|2Uk 
020    0596101082 
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035    (OCoLC)66465677 
040    IF9|beng|cIF9|dBAKER|dIXA|dOCLCQ|dDLC|dYDXCP|dBTCTA|dVP@
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049    CKEA 
050 00 HF6146.I58|bD38 2006 
082 04 025.04|222 
100 1  Davis, Harold,|d1953- 
245 10 Google advertising tools /|cHarold Davis. 
250    1st ed. 
260    Sebastopol, Calif. :|bO'Reilly,|c©2006. 
300    xii, 353 pages :|billustrations ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Includes index. 
505 0  pt. I. Making money with your web site -- 1. Build it and 
       they will come : creating popular web sites -- 2. Driving 
       traffic to your site -- 3. Optimizing sites for search 
       engine placement -- 4. Making money with affiliate 
       programs -- 5. [Cost per click] CPC advertising -- 6. 
       Profiting from adult sites -- pt. II. Getting the most 
       from AdSense -- 7. Understanding Google, AdSense, and 
       AdWords -- 8. Working with AdSense -- 9. Making sense of 
       AdSense -- pt. III. Working with AdWords -- 10. Using 
       AdWords -- 11. Improving campaign and ad group performance
       -- 12. AdWords reporting and conversion tracking -- pt. 
       IV. Using the AdWords APIs -- 13. Understanding the 
       AdWords API -- 14. Programming the AdWords API -- 15. 
       Navigating the AdWords objects hierarchy -- 16. Keyword 
       estimation. 
520    A practical book for technically inclined people, Google 
       Advertising Tools explains the business and technology 
       behind making money with content and advertising on the 
       Web, particularly with Google advertising services. 
       Readers will find all the background information they need
       to understand and work with both AdSense, which 
       automatically delivers text and image ads that are 
       precisely targeted to their site, and AdWords, which 
       enables them to generate text ads that accompany specific 
       search term results. 
610 20 Google (Firm) 
610 27 Google (Firm)|2fast|0(OCoLC)fst00759798 
650  0 Internet advertising. 
650  0 Keyword searching. 
650  7 Internet advertising.|2fast|0(OCoLC)fst00977220 
650  7 Keyword searching.|2fast|0(OCoLC)fst00987037 
914    MID.b16837423 
994    C0|bCKE