LEADER 00000cam  2200000 a 4500 
001    ocm63163779 
003    OCoLC 
005    20080827140928.0 
008    980406t19981998caua          000 0 eng   
010       98070114 
020    156052474X|qpaperback 
020    9781560524748|qpaperback 
035    (OCoLC)63163779 
040    DLC|beng|cDLC|dBAKER|dBTCTA|dYDXCP|dOCLCG|dMCP 
049    MCPF 
050 00 HF5415.126|b.G448 1998 
082 00 658.8/72|222 
100 1  Geller, Lois K.,|d1944- 
245 10 Direct marketing techniques :|bbuilding your business 
       using direct mail and direct response advertising /|cLois 
       K. Geller. 
264  1 Menlo Park, CA :|bCrisp Pub.,|c[1998] 
264  4 |c©1998 
300    x, 110 pages :|billustrations ;|c26 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  A fifty-minute series book 
650  0 Direct marketing. 
650  0 Advertising, Direct-mail. 
830  0 Fifty-Minute series. 
856 41 |3Table of contents|uhttp://www.loc.gov/catdir/toc/fy0604/
       98070114.html 
938    Baker & Taylor|bBKTY|c13.95|d10.46|i156052474X|n0003083279
       |sactive 
938    YBP Library Services|bYANK|n1516297 
994    02|bMCP