LEADER 00000cam a2200469Ia 4500
001 ocm66465677
003 OCoLC
005 20220330114223.0
008 060413s2006 caua 001 0 eng d
010 2006283806
015 GBA815019|2bnb
016 7 013453142|2Uk
020 0596101082
020 9780596101084
035 (OCoLC)66465677
040 IF9|beng|cIF9|dBAKER|dIXA|dOCLCQ|dDLC|dYDXCP|dBTCTA|dVP@
|dMNY|dUKM|dAU@|dOCLCQ|dOCLCF|dOCLCQ|dI8M|dNZAUC|dOCLCQ
|dCSJ|dOCLCO|dOCLCQ|dOCLCO|dUKMGB|dIL4J6
049 CKEA
050 00 HF6146.I58|bD38 2006
082 04 025.04|222
100 1 Davis, Harold,|d1953-
245 10 Google advertising tools /|cHarold Davis.
250 1st ed.
260 Sebastopol, Calif. :|bO'Reilly,|c©2006.
300 xii, 353 pages :|billustrations ;|c23 cm
336 text|btxt|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
500 Includes index.
505 0 pt. I. Making money with your web site -- 1. Build it and
they will come : creating popular web sites -- 2. Driving
traffic to your site -- 3. Optimizing sites for search
engine placement -- 4. Making money with affiliate
programs -- 5. [Cost per click] CPC advertising -- 6.
Profiting from adult sites -- pt. II. Getting the most
from AdSense -- 7. Understanding Google, AdSense, and
AdWords -- 8. Working with AdSense -- 9. Making sense of
AdSense -- pt. III. Working with AdWords -- 10. Using
AdWords -- 11. Improving campaign and ad group performance
-- 12. AdWords reporting and conversion tracking -- pt.
IV. Using the AdWords APIs -- 13. Understanding the
AdWords API -- 14. Programming the AdWords API -- 15.
Navigating the AdWords objects hierarchy -- 16. Keyword
estimation.
520 A practical book for technically inclined people, Google
Advertising Tools explains the business and technology
behind making money with content and advertising on the
Web, particularly with Google advertising services.
Readers will find all the background information they need
to understand and work with both AdSense, which
automatically delivers text and image ads that are
precisely targeted to their site, and AdWords, which
enables them to generate text ads that accompany specific
search term results.
610 20 Google (Firm)
610 27 Google (Firm)|2fast|0(OCoLC)fst00759798
650 0 Internet advertising.
650 0 Keyword searching.
650 7 Internet advertising.|2fast|0(OCoLC)fst00977220
650 7 Keyword searching.|2fast|0(OCoLC)fst00987037
914 MID.b16837423
994 C0|bCKE
Middletown, Russell Library - Adult Nonfiction
|
658.872 DAV |
Check Shelf |
|